Color
These are the “go to” colors when designing or building communications for Western’s audiences.
Main Colors
These should be the most prominent colors in a design, comprising about 90% of the visual space.
Dark Blue
~20% of design
CMYK(100, 58, 0, 21)
rgb(0, 63, 135)
#003F87
CSS: var(--dark-blue)
Light Blue
~20% of design
CMYK(85, 24, 0, 0)
rgb(0, 122, 200)
#007AC8
CSS: var(--blue)
White
~50% of design
rgb(255, 255, 255)
#FFFFFF
CSS: var(--white)
Accent Colors
The remaining 10% of the design should be composed of accent colors, with light green being the dominant accent color in most cases.
Light Green
CMYK(29, 0, 100, 0) ·
rgb(186, 216, 10) ·
#BAD80A ·
CSS: var(--light-green)
Dark Green
CMYK(100, 0, 95, 55)
rgb(0, 107, 63)
#006B3F
CSS: var(--dark-green)
Yellow
CMYK(0, 22, 88, 0)
rgb(255, 198, 30)
#FFC61E
CSS: var(--yellow)
Red
CMYK(0, 78, 78, 20)
rgb(204, 45, 48)
#CC2D30
CSS: var(--red)
Black
CMYK(20, 9, 0, 86)
rgb(28, 32, 35)
#1C2023
CSS: var(--black)
Gray
CMYK(24, 10, 0, 47)
rgb(102, 121, 134)
#667986
CSS: var(--gray)
Tints & Shades
In addition to the base colors, use of the following tints and shades is also acceptable. Tints and shades should be used in similar proportion to accent colors, comprising about 10% or less of the overall design.
Shades of Dark Blue
Any amount of black added to the base dark blue.
Tints of Light Blue
Any amount of white added to the base blue. Watch out for text contrast!
Black, Gray, and White
Any shade or tint on the spectrum between the brand black and white, with the brand gray as an intermediate value
Notes for Print Colors
Because of changes in Pantone color processing over time, in general it is preferable to reference the CMYK values when creating designs for print. If needed, the original Pantone values for the brand colors are referenced here.
| Color | Pantone |
|---|---|
| Dark Blue | 294 |
| Blue | 2925 |
| Light Green | 382 |
| Dark Green | 394 |
| Yellow | 123 |
| Red | 1797 |